We partnered with Sephora to produce a three-day immersive experience celebrating their newest Sephora Squad members. From concept to execution, we crafted a program designed to educate, inspire, and foster community within the influencer cohort while deepening their connection to Sephora’s brand.

The event kicked off with an intimate welcome dinner, followed by curated masterclasses at the Sephora Studio and exclusive behind-the-scenes visits to beauty headquarters, including Rare Beauty and Anastasia Beverly Hills. Each element of programming was intentionally designed to spark excitement, encourage authentic storytelling, and equip the Squad with tools to succeed as brand ambassadors.

In addition to overseeing the full guest journey, we managed and contracted brand partnerships with industry leaders such as Caudalie, Patrick Ta, Rare Beauty, Anastasia Beverly Hills, Tower 28, Crown Affair, Glossier, and Kosas.