To launch its newest obsession-worthy lotion, Sol de Janeiro brought Brazilian party culture to the streets with the Badalada Bloco Party, a multi-city takeover in New York City, Los Angeles, and Orlando.

We transformed high-traffic plazas just steps from Sephora into vibrant Sol-branded streetscapes bursting with color, energy, and signature scents. Guests danced to live DJs and drumlines, explored immersive touch points, and collected custom giveaways, all designed to spark joy, drive trial, and generate social buzz.

Across all three markets, the Badalada Bloco drew over 11K guests and became Sol de Janeiro’s most successful experiential campaign to date, proving the power of pairing cultural immersion with retail integration to ignite awareness, trial, and sales uplift.