To debut its newest moisturizer, Après Skin, Ole Henriksen took over the exclusive Tao party at the Sundance Film Festival with a branded ski chalet experience. Bathed in the product’s signature purple hue, the chalet featured floor-to-ceiling product displays, glowing edge-lit shelving, and custom-branded skis, creating a photogenic, high-gloss retreat from the mountain cold. Guests were gifted Après Skin along with exclusive branded merch, and could explore the chalet’s immersive displays while capturing content-ready moments.

To further highlight the brand’s cult-favorite Pout Preserve lip treatments, we introduced the “Pout Patrol” — cocktail servers who passed trays of signature drinks inspired by Pout Preserve flavors. Guests could select a pout and receive a coordinating cocktail, seamlessly blending product sampling with a playful, social media-friendly experience that embodied the après-ski spirit.